Senior marketing leader

jamie
jones kenison

I tend to show up where there's nothing and leave something behind. Marketing strategies, messaging frameworks, full programs — built from scratch.

After 10+ years crafting campaigns that drive real results, I've gotten pretty good at making the complex actually convert. I've built growth engines for tech and SaaS companies, AI and conversational platform startups, and everyone in between, translating products that are genuinely hard to explain into stories that stick.

I'm the strategist you call when your marketing needs to do more than just exist. I develop full-funnel growth plans that align your strengths with genuine market needs, build programs that hold up under pressure, and balance analytical rigor with creative execution to drive measurable impact at every stage of the customer journey.

My sweet spot is companies ready to transform their market position through strategic storytelling. If that's you, let's talk.

What I do

STRATEGY & GO-TO-MARKET Full-funnel marketing plans, product/service launch strategy, and positioning roadmaps that connect what you're building to the people who need it.

DEMAND GENERATION & PIPELINE CREATE Paid media management, lifecycle campaigns, audience segmentation, and A/B experimentation that drive qualified leads and measurable revenue impact.

CONTENT, MESSAGING, & PR Brand voice, messaging frameworks, earned media, and content strategy that translate complex technical products into stories buyers actually care about.

COMMUNITY, PARTNERSHIPS, & TEAM ALIGNMENT Building the relationships that make marketing work: with partners, internal teams, and communities, while developing in-house capabilities that don't rely on agencies.

EVENTS, ACTIVATIONS, & PERFORMANCE Event marketing strategy, ROI measurement frameworks, and conversion optimization that tie marketing activity to real business outcomes.

Companies I’ve Worked For

projects

Building a marketing function from zero

NLX
Established the entire marketing operation at a conversational AI startup: brand voice, demand gen, paid media, HubSpot infrastructure, event strategy, and content. $2M+ pipeline, 200+ leads quarterly. The purest example of your "show up with nothing, leave something behind" story.

Pipeline & In-House Marketing Transformation

Wisetail
Rebuilt a fragmented marketing operation from the inside out — brought PR in-house, overhauled the MarTech stack, and drove $5M in annual pipeline across email, content, paid media, and partner programs. The result: dramatically less agency dependence and far more lasting impact.

Marketing Through Acquisition

Yonder

Led GTM strategy and full brand communications through a live company acquisition — maintaining 95% customer retention by keeping messaging clear, human, and consistent during one of the highest-stakes transitions a marketing team can navigate. Not easy. Worth every bit of this.

Four Years of Community Storytelling

TEDxBozeman
Built and ran all marketing for four consecutive annual conferences, amplifying the stories of Montana leaders across conservation, business, and public service. Living proof that community stewardship and rigorous, intentional marketing are not mutually exclusive things at all.

Building a Chapter from Scratch

Wild Sheep Foundation
Founded the MSU Wild Sheep Foundation student chapter from the ground up, built its first fundraising and community outreach programs, and helped support a flagship conservation event drawing 10,000+ dedicated attendees every single year. The original blank slate moment, always.

Increasing digital readership

Wall Street Journal
Partnered with the Wall Street Journal through the American Marketing Association to develop a brand perception and audience growth strategy targeting Millennial and Gen Z readers — driving a 31% increase in digital readership among new subscribers under 35 within a single year.