Marketing shouldn't be complicated, but it should be effective.
After 10+ years crafting campaigns that drive results, I've gotten pretty good at making the complex actually convert.
I'm the strategist you call when your marketing needs to do more than just exist. I develop full-funnel growth marketing plans that align your strengths with genuine market needs, then build messaging frameworks that stick. My specialty? Tech and SaaS companies ready to transform their market position through strategic storytelling.
My sweet spot? Developing comprehensive marketing strategies that capture attention at the top of the funnel and nurture leads through conversion and beyond. I balance analytical growth marketing tactics with creative execution to build programs that don't just make noise—they drive measurable business impact at every stage of the customer journey.
Companies I’ve Worked For
What I do
STRATEGIC MARKETING & GO-TO-MARKET PLANNING
Develop comprehensive go-to-market strategies that drive results for tech and SaaS products.
Create full-funnel marketing plans that align with product launches and business objectives.
Build practical marketing roadmaps with clear positioning, KPIs, and implementation timelines.
CONTENT & MESSAGING DEVELOPMENT
Create product positioning and messaging frameworks that translate technical features into compelling benefit-focused narratives.
Develop consistent brand voice guidelines and content strategies aligned with customer journey stages.
Plan strategic content deployment across multiple marketing channels for maximum impact.
PARTNERSHIP DEVELOPMENT & TEAM ALIGNMENT
Develop effective partnership and stakeholder programs while optimizing vendor relationships for mutual value.
Facilitate productive collaboration between product, sales, and marketing teams for cohesive customer experiences.
Build in-house capabilities that reduce agency dependence while guiding marketing transformation initiatives.
EVENT MARKETING & PERFORMANCE MEASUREMENT
Develop memorable event marketing strategies with clear objectives and execution plans.
Create ROI measurement frameworks and analytics systems that demonstrate marketing value.
Optimize conversion paths across digital properties to drive measurable business results.
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Education
Montana state university, bozeman
B.S. BUSINESS
FOCUS ON MARKETING + ENTREPRENEURSHIP